Blogging can be an incredibly rewarding experience. It is important to understand the basics, and then from there you never know how much impact you can have in your blogging endeavors. When it comes to blogging, you can really be very successful and make (serious) money…but if you do it right & if you have patience.Everyone has their own styles/preferences for writing/reading blog posts. How you write your blog posts will likely depend on your blog’s topic, your audience, and your goals. For example, a blog post about computer programming would likely be very instructional, where as a blog about relationships would likely be more emotional.
So how can you make people return to your blog site? By creating great blog posts. Here are a few steps to get you started…..
Always begin by doing some research. Whatever the topic you may choose, see how others are approaching it. Find those unique aspect others have missed. Providing a different angle can help you stand out from the crowd.
2- Multimedia plays a role
Find multimedia elements to add to your blog. Multimedia helps boost your rankings in search engines, so it is important to add these elements to your blog. Whether you create your own media, or you curate and attribute from another site, it will help improve your blog rankings as well as allow increase reader’s engagement.
3- Add your back links
Be sure to add back links to your content. Linking back to every source you use in your writing is important. This will allow for multiple touch points which help increase SEO.
4- Your content will see everywhere
Don’t forget to syndicate your blogs to your social channels! This is a major source to how your content will be found and if your audience likes what you post they will share with their audience. and That is a time of your winning.
5 – POST ! Poast and roast!”
If you’re old enough to recognise those words, then you’re old enough to know that a blog is about a regular posting of shorter posts and occasional posting of longer features. It’s kind of like TV — longer movies interspersed with shorter serial shows. It’s kind of like comics — regular issues punctuated by special “XYZ Revisited” editions from time to time. This is where your editorial coverage timetable comes in. But be flexible and adaptable to — post whenever the situation demands it. Topicality and trendiness are also important. Don’t wait till next Tuesday to post if something groovy happened on Thursday — post as soon as practicable after the happening to keep up the ‘interestingness.’
6. Keep things light and lightweight
Even if the topic is deadly serious. In blogging (as it is in writing generally), it isn’t always an either/or dilemma over formal/informal tone, serious/entertaining, factual/speculative, you name it. Obviously, a lot depends on your editorial window, but midpoint is always a winner.
7. Post can be miles long, but the language needs to be short
Get the main point up front and early. Nobody likes to read! Don’t shove your conclusion at the end after 35,000 words. Short sentences (20 to 25 words) and short paragraphs (2 to 4 sentences). For blogging, write like [conclusion] because of [reasons], not “reasons and therefore conclusion.”
8. Break it up !
If your post is in danger of going overboard, split it into a Part 2 roughly at the 700- to 1,000-word mark. A 5,000-word feature should be split into 6 takes, with the final 6th being the ‘wrap-up.’ Add in the role of images in Point 10, and each take will be plenty long enough.
9. Not the place for literary muscle-flexing!
Stop writing high literature or Victorian English. Plain language isn’t dumbing down. Your ideas and perspective might be the things that are dumbing down the matter. Remain in the world of reality about words. “A good historian” is someone knowledgeable about history. “Actionable” is (still) something usable in court, not something actable.
10. Attention Grabbing Title
The title is often the first thing a reader sees when deciding to read a post. If the title is interesting and attention grabbing it is more likely to get clicked. Use a unique title that clearly explains what the blog post is about and what value the reader will get from reading it. If you have a blog post about gardening, don’t title it “gardening.” Instead of title it something like “How to Start a Garden in Your Own Backyard.” Titles that start with “how to” or “# tips” are very popular.
11. Use the Right Keywords
Use Google Keyword Planner and other keyword research tools to determine which keywords and phrases you should be using in your title and body. Using keywords and phrases that match what people are searching can improve your search ranking. You would be surprised that the words you use are not always the words people use when they search on Google.
© VISHAL PANDEY